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    Connect with buyers and executives at the moment they are ready to purchase.
    • More business professionals, engineers, and senior executives prefer search over information portals or manufacturer websites when looking for information on business and industrial products and services online.1
    • 86% of industrial markets business professionals said that Google is their top choice of search.2
    • Google users are more likely to request services and product information via phone number look-ups, office locators, content downloads, etc.3


    1 - The Role of Search in BtoB Buying Decisions," Enquiro and Marketing Sherpa, October 2004
    2 - Media-Screen, May 2004
    3 - "2005 Professional Services Survey," Media-Screen and GMI, March 2005


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