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    Make the most of your chance to reach customers as they search for financial services and products.
    Google is the leading source of referral traffic in the top financial categories: 1
    • Banking: Google refers approximately 45% of search traffic to banking sites – more than all other search engines (Rank #1)
    • Brokerage: Google refers approximately 35% of search traffic to brokerage sites – more than all other search engines (Rank #1)
    • Insurance: Google refers approximately 39% of search traffic to insurance sites – more than all other search engines (Rank #1)
    • Venture Capital: Google refers approximately 48% of search traffic to venture capital sites – more than all other search engines (Rank #1)





    1 - StatMarket, February 2004


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