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Travel Industry:
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Leverage Google as your online distribution channel to sell services and trips directly to business and leisure travelers alike.
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Nearly three out of four (74%) consumers use a search engine when researching and/or purchasing travel products or services online.1
- In 14 of 18 countries surveyed, Internet searches have surpassed “referrals from friends/ family” and “visits to a travel agent’s office” as the #1 source for determining where to go on vacation. Consumers world-wide from the US to Australia to China are turning to the internet first to obtain information about travel.2
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1 - 2005 Travel Survey, conducted by GMI and Media-Screen, March 2005
2 - GMI Poll, July 2005
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